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what is advertisement?

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what is advertisement?

Post by lageshreejan on Fri Jul 20, 2012 8:53 am

What is an ADVERTISEMENT?
Advertisements are usually found in magazines and newspapers, on television, radio and
billboards, and even now on the Internet. Advertisements don’t just have to be about selling
something. They can also persuade the public to change their behaviour. Successful
advertisements usually adhere to the following structure, known as the AIDA Theory:
Attention
Interest
Desire
Action
Your advertisement must catch the public’s ATTENTION:
• A successful advertisement will have something about it that attracts the attention of
the public. Successful ways to catch attention include a jingle, a logo or slogan.
Your advertisement must maintain the public’s INTEREST:
• After catching their attention, maintaining interest is the hardest part. You need to
appeal to the public in some way so that what you are saying seems relevant to
their lives.
• You can appeal to their emotions – happiness, fear, anger.
• You can appeal to their weaknesses – jealousy, vanity, selfishness.
• You can appeal to their problems – time poor, work issues, global conflicts.
Your advertisement must create or stimulate the public’s DESIRE:
Most people need or want something and many people need or want the same
thing. You could stimulate:
• their need to belong
• their desire to get ahead in life
• their need for peace
• their desire to feel good about themselves
• their desire to protect their families.
Your advertisement must call for ACTION:
A successful advertisement will invite the public to take specific action. There might be a
phone number to ring, a behaviour they can change, an internet address, or a group to join.
Hints
Use the present tense because this makes your information sound more urgent.
Use emotive language – try to get people to feel what you are saying.
Use imperative verbs like ‘try’, ‘hurry’ and ‘act now’.

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Re: what is advertisement?

Post by ashifpunk on Wed Jul 25, 2012 4:39 pm

thats really great of you to post the information about advertisement..... it was a great help to me....i now know exactly what advertisement means...
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Re: what is advertisement?

Post by minance garg on Thu Jul 26, 2012 12:05 pm

Advertisement is your way of showing new product to persuade people to buy. Advertisements are usually found in magazines and newspapers, on television, radio and billboards, and even now on the Internet.



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Re: what is advertisement?

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